Research Strategy and Data Collection-Free-Samples for Students

Question: Critically review the article regardingthe research Strategy and Data Collection Methods Utilized. Answer: Introduction Each research study serves its particular purpose (Kothari, 2004). The research was conducted to establish, evaluate and relate the interrelation between customer quality views, operational processes and the amount of market share based on a food and beverage management standpoint particularly in casual eateries within Darlinghurst zone of Sydney, Australia. To achieve this, the research sought to attain three key objectives namely: exploring the effects between customer relation thought and service provision procedures, spotting issues associated with customer service practices and establishing the relation between customer fulfillment and market share attainment by comparing two Casual eateries in Darlinghurst. Critical review of the methodological choice In research, we have qualitative and quantitative methodologies (Neuman, 2002). The chief data collection method used in the case study is questionnaire which is a qualitative method of collecting data. The use of two distinct questionnaire surveys one addressing customer satisfaction items, and the other involving service quality items were quite remarkably efficient and workable. This is because it allowed the different respondents to give answers which were precise and relevant compared to if the two categories of items were mixed up in a single questionnaire. However, the significantly high number of unusable questionnaires from both the surveys is detrimental to the accuracy and objectivity of the general research. This is because the unusable answered questionnaires reduce the consistency level of answers provided in the questionnaires in that the number of sample answers required to make an objective conclusion about the overall study is quite reduced. This may lead to possibly subjective general findings. Critical review of the general nature of the research Nature of researches includes experimental and descriptive among others (Jung, 2014). Similarly, a comparative study is another kin (Guo Luo, 2004). The nature of the research is evidently exploratory. The study was conducted to explore the relationship between the operational procedures the degree of market share and customer quality perceptions in casual food joints in the city of Sydney, Australia. Based on this kind of nature, the research was able to commendably establish the exploratory factor linkage between or among those three aspects. Nevertheless, the nature of the study should have also incorporated other natures of research, particularly the descriptive nature of the study. This could have essentially clearly established and demystified the above-mentioned association to arrive at more comprehendible, simpler, detailed and objective findings from the research. This could be possible since a descriptive approach provides in-depth findings which provide a wider range of information or findings that can be best understood by an ordinary person. Additionally, the findings provide the basis for more enquires for further study in the future. Critical review of the research strategy Research strategies are diverse (Schneiberg, 2006). The research strategy, in this case, was a survey. Evidently, two sets of surveys were conducted in the study each involving a different set of research items. One involved survey items of customer fulfillment and the other one involved items of service quality. This kind of a strategy was quite fruitful in the study. This is because a good number of the survey questionnaires were usable in both the surveys and this provided fairly adequate data which in return was useful in establishing the findings and the conclusion. Additionally, the surveys were able to reach quite a good number of the sample population in the city. The number of respondents to the survey questionnaire was a good one since it can provide a workable sample for the entire study to ensure that the general conclusion about the entire population is more accurate and is indeed the true reflection of the whole population under study. However, the research strategy should have been expanded to involve other important aspects like the items of operational processes in those eateries. This would have given a deep, sound and wider picture of the holistic relationship between or among the involved study aspects. Conclusion The analyzed report may be substantially useful in the enhancement of the methodologies for project proposals in some ways. For instance, the findings of the report which is notably consistent, accurate, comprehensive and precise are applicable in facilitating the development of highly functional, applicable and universal research methodologies. This means that the employed methodologies in the report are applicable in enhancing those suggested in the project proposal. As such, it will be prudent for the researcher at any given time to ensure that the examples of the methodologies used in the analyzed report in this case study are in support or blend in with the nature and amount of data to be collected and analyzed in the project proposals. Of great essence is that the research methodologies have to be relevant, flexible to applicable in a majority if not all the presented circumstances. Additionally, research methodologies should have procedures, practices, and principles (Peffers, et al., 2007). References Guo, K. Luo, H., 2004. A comparative researches on the development of elm seedings in four habitats in the Hunshandak Sandland, Inner Mongolia. Acta Ecologica Sinica, 24(9), pp. 2024-2028. Jung, C., 2014. Psychological types. S.l.: Routledge. Kothari, C., 2004. Research methodology: Methods and techniques. S.l.: New Age International. Neuman, L., 2002. Social research methods:Qualitative and quantitative approaches. 5 ed. s.l.:s.n. Peffers, K., Tuunanen, T., Rothenberger, M. Chatterjee, S., 2007. A design science research methodology for information systems research. Journal of management information systems, 24(3), pp. 45-77. Schneiberg, M. E., 2006. The typical tools for the job: Research strategies in institutional analysis. Sociological Theory, 24(3), pp. 195-227.